Well, it not only seemed like a good way to grow my practice but in the beginning I was bringing in a good number of patients to grow my practice.
It seemed like a good tool to grow my practice and brought in some revenue to get things up and running. I would estimate that for the first 3 months, half of my new patients from advertising came from Google advertising and the other half came from ZocDoc. Not many bookings were for future appointments beyond this. Often times, bookings were for the upcoming 24 to 48 hours. We opened our schedule and pretty soon had patients starting to book. I submitted my 10 patients 5 star reviews and I was off running. I loved that idea since getting the first reviews can be tough. Since the website is also based off of reviews, they allow you to handout paper reviews to 10 patients and fax those then to get the first review started. They told me I could expect about 9 new patients a month with their service in my area. The initial terms for paid advertisement were $300 per month per doctor. I chose to join ZocDoc after a conversation with a salesman from a cold call I received. About 3 months into my practice, I received a call one day from a salesman from ZocDoc and decided to give them a try. I also advertised on Yelp, which was a disaster.
I chose to start with Google Ads which seemed to be a success. This means that print and billboards were out as it is hard to gauge engagement and conversions. When I sat down to think where I could most effectively spend my advertisement dollars, I realized that I would only start with methods where I could measure cost of customer acquisition easily. I had told friends and other physicians that we were open doors but I knew this would not be enough. Starting up my practice, the biggest worry I had was how to get my name out into the community. This is an opinion piece only of my experience and what its like to advertise with them online. My disclaimer: ZocDoc did not pay me to post this review, is not affiliated with my practice anymore in any way since I no longer advertise on their platform, and is trademarked by them. Today I am writing an unpaid review of ZocDoc for those who are thinking of advertising here. I decided to give them a try to build my practice. When I started my practice I wanted to grow my practice quickly. The salesman seemed surprised when I told them I have never even heard of them.
When I started my company I received a solicitation to join ZocDoc. Today I would like to focus on one that I was on for over a year before parting ways, Zocdoc. In order to survive, offices are turning to increase advertising to get more patients in the door. I am not the only practice who has been dealing with a drop in patient volume. At my clinics lowest point, business was down 70%. We’ve all been hit hard by coronavirus in many different ways.
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